Last updated: 4 August 2026
Cookie policy
This policy describes how bloow.app uses cookies and similar technologies (localStorage, sessionStorage). Essential storage is required for the product. Analytics load only after you consent. This policy covers bloow.app — not cookies on your customers’ sites if you install @bloow/sdk.
Overview
We use cookies and similar storage to keep you signed in, remember language and workspace preferences, save your cookie choices, attribute referrals when relevant, and — if you consent — measure usage on bloow.app.
We do not use advertising cookies, marketing pixels, or cross-site tracking on bloow.app. Tools such as Vesk are not loaded.
If you install the Bloow Analytics SDK (@bloow/sdk) on your own product, you control consent there. Europe mode in the SDK is opt-in and is separate from this bloow.app cookie banner.
Essential cookies
Cookie consent (Bloow, localStorage): stores your preferences — 12 months.
Authentication session & refresh (Supabase): keep you signed in — session / up to ~30 days.
Active workspace (Bloow): last workspace used — 12 months.
Language preference (Bloow): EN / FR / ES — 12 months.
Active project selection (Bloow): project remembered in product nav — 12 months.
Referral attribution (Bloow): affiliate/referral link when present — 30 days.
Sidebar layout (Bloow): expanded or collapsed app sidebar — 7 days.
These are necessary to operate the authenticated product and public site preferences. They cannot be disabled while using Bloow.
Analytics cookies
Loaded only after you accept analytics in the cookie banner (or reopen preferences from the footer).
Vercel Web Analytics (Vercel): anonymous page views and performance on bloow.app — session.
PostHog (PostHog, EU host): product analytics on bloow.app — typically up to 12 months; session replay follows PostHog project settings.
Bloow Analytics (Bloow): first-party dogfood of our own SDK on bloow.app — anonymous ID (localStorage) and session ID (sessionStorage). Product analytics events we store are retained for up to 90 days, then deleted.
While you are signed in, Bloow Analytics also runs without analytics consent, on the basis of our legitimate interest in measuring how your own account uses the product — this powers the last-activity column in your Clients directory. It stays first-party: never sold, never shared as an advertising identifier, and never used to track you across other sites. Signed-out visitors are only measured after consent.
Rejecting analytics does not block access to Bloow.
Functional cookies
This category is reserved for future optional comfort features. No storage is gated by the Functional toggle today. Sidebar layout is listed under Essential because it is part of the product shell.
How to manage cookies
Use the cookie banner on your first visit or reopen preferences from the site footer. You can also clear cookies and site data in your browser; essential items will be recreated when you sign in or set preferences again.
Rejecting analytics cookies does not block access to Bloow.
Contact
privacy@bloow.app