Introduction

Bloow is a web app for SaaS founders and small product teams (1–6 people). It has two core products: automated competitive intelligence, and product analytics via the Bloow SDK plus Stripe. It does not replace Linear, Notion, PostHog, or Stripe.

The job: paste your product URL, watch rivals automatically, and scan 5–7 founder KPIs (MRR, churn, activation). Roadmap, RICE/ICE, and execution cycles are included extras so intel and KPIs can become the next bet — they are not why you buy Bloow.

Product metrics come from the built-in Bloow Analytics SDK. Stripe feeds MRR and churn. Bloow does not connect PostHog, GA4, or Mixpanel for product metrics.

The ideal customer is a SaaS founder who cannot staff a competitive analyst and does not want a second analytics warehouse.

Bloow is not a deep analytics platform, a ticket tool, a docs wiki, or a cofounder equity OS. Intelligence and Metrics are the core modules. Roadmap and Execution are optional operator surfaces.

Most teams get value in under a week: create a SaaS project, paste your product URL for competitive watch, install the Bloow Analytics snippet, connect Stripe (Solo Pro or trial). Score a roadmap item only when intel or a KPI demands it.

Documentation below starts with Intelligence and Analytics. Use the sidebar to jump, or search.