Product analytics

Where the money moved,and why.

Connect Stripe. New, expansion, contraction and churn, reconciled.

How it works

Step 1

Read from your account

Connect Stripe once. Nothing here is estimated from a list price.

Step 2

MRR and ARR

Reconciled from Stripe rather than typed into a spreadsheet.

Step 3

The four movements

New, expansion, contraction and churn, each its own colour, so a flat month still tells a story.

Step 4

Revenue at risk

What is sitting on cards about to fail, or with customers who stopped showing up.

Questions

Which payment providers work?
Stripe today. Revenue is read from your account, never estimated from list prices.
Does it handle yearly plans?
Yes. Annual subscriptions are normalised to a monthly figure so the trend stays comparable month to month.
Why is my MRR different from Stripe’s dashboard?
Bloow excludes the internal and test customers you marked, and normalises intervals. Both numbers are right; they answer slightly different questions.
Can I use it without Stripe?
The rest of the product works. The revenue cards stay empty rather than showing an invented figure.

Scan your market

Free to start. No card, no plan to choose.

Start for free