Free calculator
Ad spend estimator
Turn a monthly budget into impressions, reach and clicks. Useful before you launch, and useful to read what a competitor is buying.
Enter a budget to see the estimate.
Impressions come from the budget divided by the CPM. Reach sits below impressions because the same person sees the ad more than once. Clicks assume a 1.5% click through rate, the usual median for B2B software.
This is one number. Bloow gives you the whole picture.
Paste your product URL and Bloow finds your rivals on its own, then tracks what they spend, which creatives keep running, and how their audience grows. Next to your own MRR, churn and activation.
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